Let’s Be Clear: It’s Not

And it’s probably never going to be.

And that’s why I stopped blogging for so long in the second half of 2013, and the beginning of 2014.

And by now, you are probably asking yourself what the heck I’m talking about.

I’m talking about clarity itself.  Or, rather, the lack of it.  And how that lack relates to the marketing darling of this new 21st century . . . . BRANDING.  Yes, in all-caps.  Because if you listen to marketing peeps and advertising ...

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